The editorial standard
Three tests before a title goes on sale
Anyone can publish a PDF. These are the filters that decide whether a manuscript becomes a ZenTesto book, and they are the reason the catalogue is six titles rather than sixty.
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One problem per book
Every title answers a question a reader can state in a single sentence. A chapter that does not serve that question is cut, however good it is on its own.
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Read by people who do the work
Drafts go to eight to twelve readers who face the problem in their own jobs. Where they stall, we rewrite. A section nobody finishes does not ship.
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Kept current, or withdrawn
Editions are dated. When the material goes stale we publish a new edition, give it to previous buyers free, or take the book off the shelf rather than keep selling it.